I strongly believe Instagram Stories are the next big thing and should be included in a business's content strategy. According to Hootsuite, 500 million people use Stories every day and 200 million Instagram users visit at least one business profile daily. If these reasons aren’t good enough, here are some more:
Shows your creativity!
The packaging and website of a business may have a strict colour scheme but stories don't need to. With stories, you can show your creative side to the followers through your content. You can add colours, different fonts, stickers and GIFs, filters, music and more. There are also different effects like boomerang and zoom to enhance your content.
Watch the video below to see how you can get creative with your Instagram story.
Be first to be seen!
On Instagram, the first stories you will see are those you are most likely to engage and have an interest in. This is done automatically due to Instagram’s algorithm. Tagging your story is a great way to create engagement. It could be a tag of a location, person or simply a hashtag. If this is done effectively, you will come up first when people search for stories. Posting regularly is also important to increase the chances of being seen.
Time-limited!
This may sound negative but you never have to worry about over posting or clogging someone's feed as stories disappear after 24 hours. Stories only play for a few seconds so the pressure to create the perfect content isn't as intense.
Do you think Instagram stories should be used more by businesses?
Thanks for reading!
References:
Fortune, 2018. [image] Available at: <https://fortune.com/2018/02/01/instagram-stories-type-mode/> [Accessed 10 March 2020].
Newberry, C., 2019.37 Instagram Statistics That Matter To Marketers In 2020. [online] Hootsuite Social Media Management. Available at: <https://blog.hootsuite.com/instagram-statistics/> [Accessed 10 March 2020].
Hey @Cleo Szabo. Glad my tip about the hashtag helped! I didn't know either until I wrote this blog. So happy this was helpful for you. Because of your feedback, I will definitely be including more TikTok videos in my blogs now! They are short and sweet!
Thanks so much and stay safe
Hi @tenyz, I would be more than happy to send it to your email! Send me your Instagram too so I can give you a follow and watch your creative stories. I love fashion pages!
This is so interesting! I just created a new Instagram account and I did realise that I get way more views and followers if I add a hashtag! Due to the current lockdown situation I haven't really been tagging places, but I'm definitely saving this blog to have as a reminder! This was really helpful thanks! PS: I love that you included a TikTok it made the whole blog posts vibe more fun and it made me want to read it even more!
Hey Ilyana another great post ! I love instagram and i didnt even know all of this stuff about insta strories. I have my own fashion insiration page and i definetly will be trying out these instagram stories hacks.This is a lovely post i especially like the TikTok video if you can send it to my email that would be great tenyz@hotmail.co.uk
Thanks again
Thanks for your response @ritaferra321! Glad to hear that you would use it for your own business! I enjoy using Instagram to express my creativity also, especially all the cool features on Instagram story.