EVENTS
Meet The Professionals
This is an annual event held by Solent University. It is a great networking opportunity with up to 30 PR, marketing and advertising professionals attending.
I was able to practice my face to face communication skills and ask tailored questions to industry professionals. I also found out about numerous local PR firms.
Crisis Simulation
Held by the University once a year, Crisis Simulation is an exciting event for communication students. At this event, we are put in teams and have to tackle a fictional crisis. This year, we had to deal with negative social media, writing press releases and conducting interviews. I was able to experience first hand what it is like to deal with a crisis under a time limit.
Industry Talk - Mintel
This industry talk from Mintel introduced the market research company and its website. New changes and features on the website were explained as well as the positives of using Mintel for reports and research purposes. I will most definitely be using Mintel to support my work in the future.
Guest Speaker - Rob Ellis, COG Research
Rob Ellis spoke about Cultural Appropriation and backlash received from many TV adverts including Nike and M&S. Rob compared those controversial adverts to Rihanna's recent Fenty Campaign that promotes diversity and inclusion. This topic is extremely interesting to me and I particularly enjoyed Rob's talk.
Guest Speaker - Martyna Stepien, Zurich Insurance PLC
Guest Speaker Martyna Stepien discussed her day to day role as a media relations manager. She gave us examples of different crisis's we may face in PR and advised us on the steps she takes when handling a crisis.